AI is already changing social media in significant ways and will continue to do so in the future. As a social media marketer, here are some ways AI will change social media:

1. Personalization: AI algorithms can analyze user behavior and preferences to provide more personalized content and advertising. This can result in higher engagement and conversion rates.

2. Chatbots: AI-powered chatbots can handle routine customer service inquiries and support requests, freeing up human staff to focus on more complex issues. This can improve customer satisfaction and reduce response times.

3. Content creation: AI can be used to generate content automatically, such as social media posts, captions, and even video content. This can save time and resources for social media marketers and enable them to publish more content more frequently.

4. Influencer marketing: AI algorithms can identify and analyze potential influencers based on factors such as engagement rates, follower demographics, and topic relevance. This can help social media marketers to identify and collaborate with the most effective influencers for their campaigns.

5. Sentiment analysis: AI can be used to analyze social media conversations and identify sentiment and trends. This can help social media marketers to identify emerging issues, monitor brand reputation, and respond to customer feedback in real-time.

6. Advertising optimization: AI algorithms can optimize social media advertising campaigns by analyzing user behavior and adjusting targeting and bidding strategies accordingly. This can result in higher ROI and more effective advertising campaigns.

Overall, AI will continue to play an increasingly important role in social media marketing, enabling marketers to create more personalized, effective, and efficient social media campaigns. However, it is important to recognize that AI is a tool, and human creativity, strategy, and insights are still essential for success in social media marketing.